Strategic Communications
Break out with Smarter Strategic Positioning, Creative Conceptualization, and Messaging Architecture

Core to SIP's sweet spot is our history in C-level strategic marketing and communications. That's another piece of the differentiated value we offer.

While the majority of outputs we produce for clients are naturally internal to them and confidential, there are some products we are able to share here to illustrate our unique brand identity, design, strategic positioning, and messaging capabilities.

Our capabilities include:

Marketing-Communications Programs and Tools

  • Marketing Strategy, Program Conceptualization and Implementation (see Business Growth)
  • Thought Leadership/Earned Media Editorial Programs; Content Creation
  • Public Relations Programs: Design, Buildout, Ongoing Content Creation and Implementation
  • Marketing, Public Relations, and Organization Development Literature
  • Issue and Advocacy Briefs; Briefing Books; Positioning/White Papers
  • Executive Communications Programs
  • Executive Speeches; Executive/Personnel Biographies
  • Organization Profiles/Histories; Purpose Statements and Boiler Plates
  • Value/Sales Propositions; Sales Lifecycle Content (e.g., Discovery Questions)
  • Newsletters - External and Internal; News Releases; Media Kits
  • Online Platform Content: Web Sites; Social Media

Evidence-Based Messaging Strategies
Control the conversation with facts and evidence; neutralize 'alternative truth' opposition; inspire engagement with your agenda

  • Opposition Messaging Strategies for Post-Truth, Fake News, and Alternative Facts Attacks
  • Messaging Architecture and System: Talking Points Scripts, Product-Service Depictions, Corporate Profiles, Sales Messaging
  • Brand Stories/Narratives
  • What’s Your Point? Messaging Makeover

Impact (ESG) Communications Liability and Reporting Risk Management

  • Crisis Aversion and Reputation Risk Management Communications Road Map
  • Reporting Program Communications Standards and Conformance Framework

Here are select examples of outputs that were part of larger, comprehensive client engagements:

Example of a recurring client and prospect E-Newsletter for a consulting firm specializing in conflict resolution for HNW/UHNW family enterprises.

Web Site supporting capitalization and development campaigns for a large scale next-gen cannabis wholesale enterprise with testing company lab.

Investor Deck as part of a marketing-advisory-capital markets program for a large scale next-gen cannabis wholesale enterprise with a testing company lab.

Highlights from Deck Package as part of management relationship to support multi-state expansion of NewTropic, a California cannabis supply chain company.

Deck for Mass. Economic Empowerment cannabis retailer led by distinguished political, civic, and business leaders of color. SIP is the retained management consulting firm.

Investor Deck as part of a SIP advisory-investor relations program for client - an innovative infused cannabis hard candy brand launching in Massachusetts.

Revision of product and services positioning Brochure for Campden Wealth, executed here in a new corporate prospectus.

Print Ad for the 25th Anniversary of the Family Firm Institute that appeared in numerous trade magazines.

Sample issue from a new White Paper Series Intelligence Matters for the Family Firm Institute.

Product Announcement for a human capital consulting firm working with Fortune 500s to break the glass ceiling for their women executives.

Home page screenshot of a new Web Platform for CorporateHOPE, a women's leadership development firm serving Fortune 500s.

Email Promotion Blast for a series leading to annual international conference of the World Future Society.

Launch Publication articulating a new consulting methodology in supply chain transformation for Maine Pointe.

Sales Flyer for a new supply chain methodology, TVO (Total Value Optimization).

Thought Leadership series as part of a suite of information products to support Maine Pointe's new TVO methodology.

Trade Show Booth Poster for Maine Pointe, touting their guaranteed ROI and no-nonsense engagement approach.

A Private Equity Practice Prospectus for one of the industry capabilities platforms of Maine Pointe, a global operations consulting firm.

Display Poster for a book signing event for Continuity Family Business Consulting, held at the Harvard Club in Boston.

First edition of a White Paper Series on consumer research in healthy eating habits for Landis Strategy & Innovation.

Print Ad for trade magazines announcing launch of a new, comprehensive web platform for the Family Firm Institute.

Print Ad for trade magazines promoting "Risky Business" theme of annual FFI International Conference.

Program Book for the North American concert tour (10 cities) of the Canterbury Cathedral Choir of the U.K.

Program Brochure for an NEH-funded exhibition and event festival celebrating the history and artistry of the pipe organ.

Home page of a new Web Site for a disruptive technologies developer in the latex architectural paint industry.