Executive/Leadership Communications
Break Out with Smarter Strategic Positioning, Creative Conceptualization, and Messaging Architecture
Core to SIP's sweet spot is our history in C-level strategic marketing and communications. That's another piece of the differentiated value we offer.
While the majority of outputs we produce for clients are naturally internal to them and confidential, there are some products we are able to share here to illustrate our unique brand identity, design, strategic positioning, and messaging capabilities.
Our capabilities include:
Marketing-Communications Programs and Tools
- Marketing Strategy, Program Conceptualization and Implementation (see Business Growth)
- Thought Leadership/Earned Media Editorial Programs; Content Creation
- Public Relations Programs: Design, Buildout, Ongoing Content Creation and Implementation
- Marketing, Public Relations, and Organization Development Literature
- Issue and Advocacy Briefs; Briefing Books; Positioning/White Papers
- Executive Communications Programs
- Executive Speeches; Executive/Personnel Biographies
- Organization Profiles/Histories; Purpose Statements and Boiler Plates
- Value/Sales Propositions; Sales Lifecycle Content (e.g., Discovery Questions)
- Newsletters - External and Internal; News Releases; Media Kits
- Online Platform Content: Web Sites; Social Media
Evidence-Based Messaging Strategies
Control the conversation with facts and evidence; neutralize 'alternative truth' opposition; inspire engagement with your agenda
- Opposition Messaging Strategies for Post-Truth, Fake News, and Alternative Facts Attacks
- Messaging Architecture and System: Talking Points Scripts, Product-Service Depictions, Corporate Profiles, Sales Messaging
- Brand Stories/Narratives
- What’s Your Point? Messaging Makeover
Impact (ESG) Communications Liability and Reporting Risk Management
- Crisis Aversion and Reputation Risk Management Communications Road Map
- Reporting Program Communications Standards and Conformance Framework
Here are select examples of outputs that were part of larger, comprehensive client engagements: